Who are the street artists we see performing in the most picturesque corners of our cities? Who is the protagonist of Busker? Is he a natural globetrotter with a music diploma who performs without a contract? Or rather a musical nomad, a skilled creative entrepreneur who knows how (and where) to take his performance to monetise pedestrians’ attention?
Resources on this topic
- Oakes, S., & Warnaby, G. (2011). Conceptualizing the management and consumption of live music in urban space. Marketing Theory, 11(4), 405-418.
- Stäbler, S., & Mierisch, K. K. (2022). The street music business: consumer responses to buskers performing on the street and on online video platforms. Marketing Letters, 33(2), 325-350.
Credits
Music & lyrics by Massimo Giovanardi
Massimo Giovanardi: vocals, guitar
Davide Di Iorio: flute
Bubi Staffa: pandeiro
Luca Nobile and Kautar Ben Sellam Jamai: back vocals